Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign

Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the company’s Gillette shaving products after a divisive ‘woke’ ad campaign hit the company’s bottom line. The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an … Continue reading Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign