As a huge proponent of serious charitable organizations, it always is disturbing to see trends such as Kony 2012 and various Susan G. Komen for the Cure initiatives take the social media atmosphere by storm. From the ultimate backlash against the celebrity-driven Kony fraud to the embarrassment of the KFC ‘Buckets for the Cure’ campaign … Continue reading Ice Bucket Challenge: ALS Foundation Admits Less Than 27% of Donations Fund Research & Cures