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The Collapse of Major Media: MSM’s Audience is Literally Dying

As I indicated in a recent article , the B-team, or even the C-team, is now heading up the national evening news in America. These anchors...

As I indicated in a recent article, the B-team, or even the C-team, is now heading up the national evening news in America.

These anchors’ faces and voices (Muir, Glor, and Holt) are not even faint reminders of the so-called Golden Age, when father figures like Cronkite and Reasoner fed official truth into the brains of viewers.

The new C-team is vague gloss from a paint job on a used car. This is an ominous sign for the news bosses in the upstairs suites. They can’t find adequate hypnotists anymore.

What happened?


Many things — among them, the father figures left the fold. They decided to sell real estate or take corporate work in PR. They saw the handwriting on the wall: the networks were fostering a youth movement, seeking younger and prettier talent.

Why? Because Madison Avenue was convinced the younger viewer demographic was the important one, in terms of consumer buying power. Therefore, on-air news faces had to be younger as well.

This sounded right, but it overlooked one vital fact. The young news anchors couldn’t pull off the appropriate level of mind control. They were merely bland robots. Friendly, nice, literate to the point of being able read copy. (Lester Holt at NBC is a bit older, but he comes across as a corpse someone dug up at a cemetery for a role in a Frankenstein remake.)

There is another gross miscalculation. The commercials, between news segments, are overwhelmingly pharmaceutical. Those drugs aren’t intended for the youth demographic. They’re for the middle-aged and the seniors, who want to toxify themselves for the rest of their lives.

So the commercials are playing to the older crowd, while the faces of the news are supposedly attracting younger viewers. It’s a mess. The news execs and programmers really have no idea what they’re doing.

They’re basically hoping their game somehow lasts until they can retire.

There’s more.

Terrified by “visionary” Ted Turner, who started CNN as a 24/7 cable news outlet in 1980, NBC decided they had to spin off their own cable news channel.

This move, on its own, splintered the unitary hypnotic effect of having one anchor deliver one version of the news to one audience. Suddenly, there were several hypnotists on stage, all talking at once. It was a disaster in the making.

Then you had the various financial news channels, and FOX, and the sports channels, and the weather channel, and Bloomberg, and C-SPAN, etc. Plus all the local news outlets.

This fragmentation began to erode the programmed mind of the viewer. If, hoping to retreat to an earlier time, he sought out one face and one voice and one great father figure on ANY of these channels, he came up empty. The archetype was gone.

In a pinch, a viewer on the political right might opt for Bill O’Reilly, and a viewer on the Globalist left might choose Charlie Rose. But they’re both out of the picture now.

Enter, from stage left, the goo-goo behemoth, the CIA- connected Facebook, which, amidst building a tower of likes for infantile posts, is trying to convince its adherents that it IS the Internet and a source of tailored news that is sufficient unto the day. Unanchored news. No single voice or face.

Big media, in all its forms, has lost the mind control war. It has lost it from inside itself.

Into the vacuum have swept the million voices of independent media. I’ve written about that revolution at length, and won’t recap it here.

Instead, consider the Youth Phenomenon. You could peg it at the Beatles’ US invasion of 1964.

Why? Because that was the moment when children began to be entertained by other children. Seriously, deeply, religiously.

Add in the drugs, and other factors, and you had the groundswell of the 1960s.

Stay young forever. Never grow up. Adults are dull dolts.

These children eventually became parents, and their children became parents… and you have the whole generation-to-generation, societal, eternal-youth package. “I want to be young. I want to be happy forever.”

How do you sell these people the news?  You put a nice face on it.

And you lose the hypnosis.

You still have all the lies and cover-ups and diversions and omissions… but the trance element at the core grows weaker over time.

Like the snowfall from a great blizzard, the aftermath shows patches of snow disappearing, piece by piece.

This is happening, and the news titans can do nothing to stop it. It’s a long-term trend, and it’s called good news.

New Figures Prove the Mainstream Media’s Audience is Literally Dying

The average BBC viewer is now aged 61

New figures prove that the viewing audience for mainstream legacy media TV channels is literally dying, underscoring why the establishment is turning to censorship in a bid to strangle its competition.
“The extent to which the mainstream media’s influence is dwindling has been highlighted by new figures that show the average BBC 1 viewer is now aged 61, 62 for BBC 2, 60 for ITV, 58 for Channel 5 and 55 for Channel 4. The average viewer for C4’s supposedly hip sister channel is a hardly junior 42,” reports Westmonster.
The figures, reported by the Guardian, show that those aged 55 and over spend more than double the time (25 hours) listening to or watching the BBC than young people aged 16 to 34 (11 hours).

The results are similar when it comes to the average age of news channels in the United States. The average CNN median primetime viewer is aged 59, while the average Fox News viewer in the same slot is aged 68. Both of these numbers fall outside of the advertiser-coveted 24-54 age demographic.

The numbers emphasize how new media is biting huge chunks out of the mainstream media’s audience share thanks to more dynamic, controversial, interesting and on-demand content.

This is not a slight against people in their 60’s or above, it’s an insight into how the establishment media is completely failing to attract a new audience, who are increasingly turning to YouTube to get their entertainment and politics fix instead.

Polls also illustrate how the mainstream media is losing trust amongst all age groups, but particularly young people.


Generation Z (people born from the mid-1990’s to the early 2000’s) is more conservative than any generation since World War 2, and that explains why, as even VICE admits, the right is dominating YouTube.

The establishment media is so terrified, not just of conservative voices on YouTube, but of any independent creator with a huge audience of engaged young people – that they are now working with giant corporations to try to financially target and ultimately silence those voices.

Instead of competing on a level playing field in a truly egalitarian, capitalist system and allowing those with the better arguments that resonate with the most people to win, the establishment has embarked on a dirty tricks campaign to slander, economically cripple and censor its adversaries.

Sources: Jon Rappoport, InfoWars.com

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